Marketing Outdoors to Women

Sales of women’s athletic and outdoor products continue to outpace the growth of the overall categories, according to data from The NPD Group’s Retail Tracking Service: Apparel sold through Outdoor Specialty o   Overall: +4.7% o   Women: +5.5% Footwear sold through Outdoor Specialty o   Overall: +1.8% o   Women: +6.0% Athletic Apparel o   Overall: +6.8% o   Women: +9.0% Athletic Footwear o   Overall: +8.5% o   [...]