The Birth Of Artificial Lashes In The Twentieth Century

During the Nineteenth Century ladies witnessed the birth of Mascara from the world-renown perfume maker Rimmel. Now during the Twentieth Century they are going to be blow away all over again. Mabel Williams, the inventor of the Maybelline makeup brand worked on her new mascara at home in her kitchen. Speaking to a local man who had a catalog business, he suddenly picked up her new product and made it part of his line. The main difference between Rimmel and Maybelline was that the latter focused on using an array of oils to make the eyelashes have more sheen.

Maybelline also promoted something that Rimmel didn’t at the time, a product that stimulated hair growth. They refined how the mascara was put on the lashes by formulating a cake product. This was made of soap and pigments that was formed into a small rubber like cake shape. You needed a small wet brush to actually apply the mascara. A little later they came out with something new. There are tons of candy colored mascara choices for women that changed the way females did their makeup.

David Griffith in 1916 decided that in order to make the actresses, who were in silent pictures during that time, stand out with their emotions they needed longer lashes that touched their cheeks. So he invented them and had all his most popular actresses wearing them at that time.

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